Table of Contents
Introductions:
The best SEO tools for small businesses are the tools that enhance their online visibility and drive more organic traffic.
This guide explores the top SEO tools for small businesses, including keyword research, on-page optimization, technical SEO, and backlinks analysis.
Each tool is designed to cover all business needs.
What is the best SEO tool?
The best SEO tools for small businesses depend on your specific needs, goals, and budget. However, some tools are designed with detailed features that are surprisingly easy to use. By choosing these tools, you can better understand them and feel empowered in your SEO efforts.
The best SEO tools for small businesses
Keyword Research Tools
Keyword research tools are essential for small businesses to identify the right keywords for which potential customers are searching.
Google Keyword Planner
Google Keyword Planner is an SEO tool that is included in Google ads. It provides ideas for business keywords and shows critical features like keyword ideas, search volume, and competition level.
How to Use:
Go to the Google Ads website and connect with your Google account.
Navigate to the tools in the settings menu and select keyword planner.
Click on “discover new keywords”.
Enter a keyword for the related ideas that you want.
Google will list related keywords based on their average monthly searches and competition level.
Look at the search volume to see how many people search for those keywords.
Also, check the competition level to see how hard it might be to rank for those keywords.
Choose keywords that have high volume and low or medium competition.
Use these keywords in your content title and meta description.
Ubersuggest
Ubersuggest is a tool designed by Neil Patel that offers a paid and free version. It helps you find relevant keywords, analyze your competitor’s websites, and discover content ideas. It provides features like keyword suggestions, SEO difficulty, and content ideas.
How to use:
Visit the ubersuggest website.
Enter keywords or domains related to your business.
Ubersuggest will show you a list of keyword ideas, including search volume, competition, and cost-per-click (CPC) data.
Use the “Keyword Ideas” tab to explore more suggestions.
Check the search volume to find out how popular each keyword is.
Review the SEO difficulty score to know how challenging it might be to rank for each term.
Select keywords with high volume and low difficulty.
Remember to use these keywords to enhance your website content:
SEMrush
SEMrush is a comprehensive SEO toolkit that requires a subscription. It offers valuable insights into keywords, competitions, and overall SEO performance. It provides features like a keyword overview, competition analysis, and a keyword magic tool.
How to Use:
Sign up for a SEMrush account.
When you sign up, now click on the keyword overview.
Enter a query that is related to your business.
SEMrush will come up with a detailed list of keyword suggestions.
Look at metrics like search volume, keyword difficulty, and trends.
Use the “keyword magic tool” to find long-tail keywords with a longer and more specific phrase.
Select keywords with a good balance between search volume and lower difficulty.
Use these pages in your articles.
On-Page SEO Tools
These tools can help you to set up the on-page SEO platform.
Yoast SEO
If you have a WordPress site, go to the dashboard.
Navigate to plugin > click add new, and search for “Yoast SEO.”
Click “Install Now” and then “Activate”.
Once activated, a new SEO menu will appear in your dashboard.
Go through the configuration wizard to set up the basic setting.
Scroll down to the Yoast SEO box when creating or editing your post.
Enter the focus keyword for which you want to rank.
Yoast SEO analyzes your content and provides brief suggestions about title, description, keyword density, etc.
Moz On-Page Grader
Sign up for a Moz account if you don’t have one.
Navigate to the On-page Grader tool in the Moz dashboard.
Enter the URL of the page you want to analyze.
Moz will review the page and provide you with a score based on different on-page SEO strategies.
Follow the suggestions provided by Moz to increase your On-page SEO.
SurferSEO
Create an account on the SurferSEO website.
Choose a plan that suits your needs.
Enter the keywords you want to rank for and the page URL you are optimizing.
SurferSEO will analyze the top-ranking pages for the pages and provide recommendations.
SurferSEO has a content editor that gives you real-time suggestions.
It will suggest keyword usage, word count, headings, and other on-page elements.
Technical SEO Tools
Google Search Console
Sign in with a Google account at Google Search Console.
Add your website by typing your domain name or prefix method and verify ownership by adding a meta tag to your site’s HTML, uploading an HTML file, or using your domain provider.
The dashboard gives you a performance overview of your website, including total clicks, impressions, and average position in search results.
Use the “coverage” report to find indexing issues and see which pages have errors.
Submit your “sitemap” by entering your sitemap URL.
Screaming Frog SEO Spider
Download and install the screaming Frog SEO spider from their official website.
The free version allows crawling up to 500 URLs, which is suitable for SEO tools for small businesses.
Enter your website URL and click “start.”
This tool will crawl your site data on various technical SEO aspects.
The “Overview” tab summarizes your site’s structure, including URLs, titles, meta descriptions, and headers.
Use the “Response Codes” tab to find broken links (404 errors), redirects (301, 302), and server errors (500).
GTmetrix
Go to the GTmetrix website and enter your website URL.
Click “analyze” to start the performance tab.
The tool scores your site’s performance, structure, and speed.
It highlights vital metrics like page load time, total page size, and the number of requests.
GTmetrix suggests improving your site’s speed and performance, such as optimizing images and minifying CSS/Javascript.
Backlink Analysis Tools
Ahrefs
Create an account on Ahrefs and choose a plan that fits your needs. They offer a free trial to get you started.
Enter the website URL in the Ahrefs site explorer.
Ahrefs will show you a detailed report of all the backlinks pointing to your site.
Look at the “Backlinks” tab to see where your backlinks come from.
You can check the quality of these backlinks by looking at metrics like Domain Rating (DR) and URL Rating (UR).
Majestic SEO
Sign up for the Majestic SEO account. They offer free and paid trials.
Enter your website URLs into the search bar.
Majestic will provide a detailed report on the backlink profile.
Attention to the Trust flow (TP) and Citation flow (CF) metrics.
Trust flow can measure the quality of backlinks, and citation flow measures the quantity.
Conclusion:
Investing in the right and SEO tools is crucial for small businesses. Each tool provides benefits that can significantly increase your website’s performance, from keyword research to on-page SEO, technical SEO, and backlink analysis.
